Curex
Building a virtual clinic for allergies, asthma and eczema
DATE
2021
ROLE
Lead Designer
PROJECT TYPE
Consumer healthcare product
The challenge
I began working with Curex at the concept stage in order to develop both their marketing site and clinical product. I started by helping them think through the entire workflow, including the user journey and backoffice functions.
Site map
I created a site map illustrating both components of the project.
Wireframes
We worked through the key user flows at the wireframe level, including a symptom questionnaire.
Checkout
Once a user had completed an allergy test, they could purchase a personalized treatment plan.
Visual design concepts
I used the output of a photoshoot and branding exercise to begin developing a friendly and appealing visual design.
Mobile-first approach
I completed the initial set of designs targeting mobile devices, then scaled up.
User-friendly questionnaire
I helped simplify and streamline the clinical questionnaire to make it quick and easy to complete on a phone.
PROJECT STATUS
The new site had a 25% increase in time-on-site and 12% increase in conversions. Curex has since adjusted their business model and offering.
