Curex
Building a virtual clinic for allergies, asthma and eczema
![](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/642bd842ed607d04f5fc02ed_Cover_Curex.jpg)
PROJECT STATUS
The new site had a 25% increase in time-on-site and 12% increase in conversions. Curex has since adjusted their business model and offering.
The challenge
I began working with Curex at the concept stage in order to develop both their marketing site and clinical product. I started by helping them think through the entire workflow, including the user journey and backoffice functions.
![The challenge](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/6430f50888264b589a53ea96_9y2aGqt.jpeg)
Site map
I created a site map illustrating both components of the project.
![Site map](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/6430f5083030fd3029b213cf_3cjxS1B.jpeg)
Wireframes
We worked through the key user flows at the wireframe level, including a symptom questionnaire.
![Wireframes](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/6430f508df323a4acce7d9fa_fco1vGg.jpeg)
Checkout
Once a user had completed an allergy test, they could purchase a personalized treatment plan.
![Checkout](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/6430f508b89d6636c151a54d_rHVHoux.jpeg)
Visual design concepts
I used the output of a photoshoot and branding exercise to begin developing a friendly and appealing visual design.
![Visual design concepts](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/6430f50822a2dbf2b8496005_DjG7rke.jpeg)
Mobile-first approach
I completed the initial set of designs targeting mobile devices, then scaled up.
![Mobile-first approach](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/6430f508878794719553be0d_0JE8cpl.jpeg)
User-friendly questionnaire
I helped simplify and streamline the clinical questionnaire to make it quick and easy to complete on a phone.
![User-friendly questionnaire](https://cdn.prod.website-files.com/642b5c1f40c745aa31860d6c/6430f508e805c4893cb03669_H3darFr.jpeg)