So, what's for dinner? Even a well-known restaurant chain needs to provide quick access to key info: menus, pricing, and directions.
This exploration put the emphasis on delivering the info that users need when making a decision on where to eat. It was important to enable users to scan the entire menu and get a sense of all the offerings and pricing. I also wanted to leverage the brand's enticing food photography.
I developed a full site prototype based on the look of the menu section. Social content also figured prominently into the strategy and design, to create a hub for the brand's efforts across social media channels.